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What brand design guidelines are, what they include, how they protect consistency across packaging, print and digital, and how to create guidelines your team and...
How to set clear rules for logo versions, clear space, minimum sizes, brand colours across Pantone, CMYK, RGB and HEX, and typefaces for Latin, Sinhala,...
How packaging and print guidelines keep product ranges consistent: pack architecture, label hierarchy, dielines, colour targets, barcodes, finishes and supplier specifications.
How to extend brand guidelines to websites, social media, email and video, with accessible colour contrast, typography and components that meet WCAG 2.2 and the...
Seven common brand guideline mistakes, from missing file formats and untested colours to forgotten languages and no owner, with practical fixes for growing businesses.
A practical guide to writing a design brief for logos, packaging, print and websites: what to include, common mistakes, a ready-to-use checklist and how a...
How to tell whether your brand needs a light refresh or a full rebrand, the warning signs, risks, costs and steps for each, and how...
A clear guide to offset printing: how sheetfed offset works, from prepress and plates to press and finishing, its strengths, costs, quality standards and when...
How to plan brochures, catalogues and company profiles: objectives, content, formats, page counts, binding, paper, finishing, proofing, quantities and timelines, from Dsigngo Group's print team.
A practical guide to printing product labels and folding cartons: boards and label materials, printing methods, food-safe inks, dielines, barcodes, finishing, proofs, quantities and compliance.