Introduction

Every supermarket shelf, corner shop counter and restaurant store room depends on suppliers. When a supplier is reliable, nobody notices: the right products arrive on the agreed day, in good condition, with clear labels and an accurate invoice. When a supplier is unreliable, everyone notices: empty shelves, disappointed customers, rushed substitutes and wasted time chasing deliveries.

Dsigngo Group is a wholesale supplier of food and non-food brands in Sri Lanka. We supply supermarkets, retailers, restaurants, hotels and cafés with brands we own and know inside out: Hakgala Ceylon tea, Desco coffee premixes, Udari cashews and spices, fresh produce from our own plantations, Hakgala Herbal Cosmetics, Duiker clothing, non-woven bags and printed stationery. We also distribute selected food and non-food brands from other companies, chosen to complement our own range.

This article explains who we are, what we supply, who we supply, how our wholesale service works and why buying from a supplier that owns its brands makes life easier for trade customers. The other articles linked from our wholesale page go into more detail on food brands, non-food brands, food service, supermarkets, retail shops and the ordering process.

Who we are

Dsigngo Group began in 2011 as a creative agency. As the business grew into IT, digital marketing and product development, Raiden (Pvt) Ltd was founded as its sister company, bringing every service under one vision. Today, the group serves more than 250 customers in Sri Lanka and the UAE.

That creative background shapes how we work as a wholesaler. Because we design brands, packaging and labels for other businesses, we understand what a product needs to sell on a shelf: clear branding, honest information, attractive packs and consistent quality. We apply the same thinking to our own brands.

Our wholesale business brings together:

• Our own food brands, made from carefully sourced ingredients, including crops from our own plantations;
• Our own non-food brands, from herbal cosmetics to clothing;
• Selected partner brands from other companies, in food and non-food categories; and
• Supply services such as non-woven bags and printed stationery, which draw on our design and print expertise.

What we supply: food brands

Our tea comes from our own plantations in Sri Lanka, our coffee premixes are made with coffee from our own plantations, and our cashew plantation supplies the Udari cashew range. Insights Article 2 explains our food brands in detail.

What we supply: non-food brands

Insights Article 3 explains our non-food range.

Partner brands we distribute

Alongside our own brands, we distribute selected food and non-food brands from other companies. Adding partner brands lets trade customers fill more of their shelves and store rooms from one supplier, with one delivery and one invoice.

We choose partner brands carefully. Before we add a brand, we check that:

• the products are good quality and match what shoppers and kitchens expect;
• labels are complete and compliant, with ingredients, allergens, dates and the responsible company clearly shown;
• supply is reliable, so we can keep customers stocked;
• the brand complements our range, rather than duplicating our own products; and
• claims are honest, with no exaggerated health or performance promises.

We apply the same delivery, checking and problem-solving standards to partner brands as to our own. Ask us for the current list of partner brands available in your category.

Who we supply

Supermarkets and hypermarkets

Supermarket chains need suppliers who can deliver shelf-ready products consistently, with correct barcodes, labels and documentation, and who can support promotions and seasonal peaks. Modern trade is still a minority of grocery sales in Sri Lanka, with estimates of around 17% nationally, but it is growing, and new chains are entering the market. Insights Article 5 explains how we work with supermarkets.

Retailers and shops

Neighbourhood groceries, pharmacies, Ayurveda shops, boutiques and gift shops need flexible order sizes, mixed cartons and products that sell quickly. Traditional retail still accounts for most grocery sales in Sri Lanka, so these shops are vital customers. Insights Article 6 explains how we support them.

Restaurants, hotels and cafés

Food service customers need bulk and catering packs, consistent flavour, dependable deliveries and products that make kitchens more efficient: spices that taste the same in every batch, tea and coffee for guests, cashews for curries and desserts, and fresh produce. Insights Article 4 explains our food service supply.

Why buy from a supplier that owns brands?

Most wholesalers buy and resell other companies’ products. That can work well, but it means the wholesaler often knows little about how a product is made, and has little control over its quality or availability. Because we own most of the brands we supply, and choose our partner brands carefully, buying from us has clear advantages:

• Product knowledge. We can explain exactly what a product is, how it is made, how it should be stored and how customers use it.
• Consistent quality. We set the standards for our brands and check products before they leave us.
• Traceability. For our tea, coffee and cashews, we can trace products back to our own plantations.
• Direct communication. You speak to the people responsible for the brand, not a middleman.
• One supplier, many categories. Food and non-food brands can arrive on one delivery with one invoice, saving time for busy buyers.
• Branding expertise. Because we design packaging and labels, our packs are built to sell, with clear information for shoppers.

How our wholesale service works

1. Enquiry. Tell us what you sell, which products interest you, the quantities you expect and where you need delivery.
2. Product information and samples. We send product details, pack formats and samples where suitable.
3. Quotation. We provide a written quotation with pack sizes, carton quantities, delivery arrangements and payment terms.
4. First order. Once you approve the quotation, we confirm your order and agree a delivery date.
5. Delivery. Products are packed, checked and delivered with a delivery note and invoice.
6. Ongoing supply. We agree a regular ordering pattern, share stock updates before busy seasons and review your range with you from time to time.

Insights Article 7 explains ordering, delivery and payment in more detail.

Quality and compliance

Wholesale buyers take on responsibility when they put a product on their shelves or into their kitchens, so quality and compliance matter.

• Food labelling. Pre-packaged food in Sri Lanka must meet the Food (Labelling and Advertising) Regulations made under the Food Act No. 26 of 1980. Sri Lanka has updated these regulations in recent years, with new rules gazetted in 2026. Our packs show product names, ingredients, net contents, dates and the other information required, and we update labels when regulations change.
• Storage and handling. Food products are stored in clean, dry conditions, away from non-food chemicals and strong odours, and dispatched with enough shelf life for sale.
• Herbal cosmetics. Hakgala Herbal Cosmetics are traditional Ayurvedic products. We describe them by their traditional uses and never claim that they cure diseases.
• Clothing and bags. Garments and bags are checked for size, finish and print quality before packing.

Blog Article 3 explains food labelling and storage for retailers in more detail.

Packaging formats for different customers

Different customers need different packs. A supermarket needs attractive retail packs in shelf-ready cartons; a restaurant needs large, practical packs that reduce waste and save time; a hotel may need individual sachets for guest rooms. Our formats include:

Pack sizes and carton quantities for each product are shown in our quotations.

Planning for seasons and peaks

Demand in Sri Lanka rises sharply around festivals and holidays, such as the Sinhala and Tamil New Year in April, Vesak, Ramadan and Eid, Deepavali and Christmas. Spices, cashews, tea and coffee sell strongly before New Year and festive seasons, and hotels see peaks during tourist seasons. We encourage trade customers to share their expected needs early, so we can plan stock and avoid shortages when demand is highest.

The wholesale and retail landscape in Sri Lanka

Understanding the market helps explain why reliable wholesale supply matters so much.

• Traditional trade still leads. Most groceries in Sri Lanka are still sold through traditional retail: neighbourhood shops, market stalls, pharmacies and small independent stores. Industry estimates put modern trade (supermarkets and hypermarkets) at around 17% of grocery retail nationally, though the share is much higher in cities, where organised retail is estimated to account for 30% to 35% of fast-moving consumer goods sales.
• Modern trade is growing. Analysis of listed consumer goods companies and major supermarket chains reported growth in modern trade rising from 7% in 2023–24 to 10% in 2024–25. The three largest supermarket and hypermarket chains have long dominated modern grocery retail, and in 2025 a major conglomerate announced plans to enter the supermarket sector with an initial 100 outlets.
• Shoppers are value-conscious. After years of high living costs, households carefully manage grocery budgets. Analysts advise brands to protect affordability through pack-size options, value packs and targeted promotions, rather than relying only on price cuts.
• Online grocery is growing. Online grocery ordering, which grew quickly during the pandemic, has become a lasting habit for many urban households, and retailers increasingly run loyalty apps and online ordering.

For suppliers, these trends mean offering a range of pack sizes, supporting both modern and traditional retail, and delivering consistently to stores whose customers expect products to be on the shelf every time they visit.

What makes a good wholesale partnership

The best wholesale relationships are long-term partnerships, not one-off transactions. Based on our experience as both a supplier and a brand owner, a good partnership rests on:

• Clear agreements. Products, pack sizes, carton quantities, delivery days, payment terms and return arrangements are agreed in writing at the start.
• Honest communication. If a product will be late or unavailable, the customer hears about it early, with a suggested alternative.
• Consistent quality. Every delivery should match the samples and specifications the customer approved.
• Shared planning. Supplier and customer share information about seasonal peaks, promotions and new products, so stock is ready when it is needed.
• Fair problem-solving. When something goes wrong, such as a damaged carton or a missing item, it is put right quickly and without argument.
• Regular reviews. Products that sell well are expanded; slow lines are reviewed and replaced.

We aim to work this way with every trade customer, whether it is a supermarket chain or a single neighbourhood shop.

Honest product information

Shoppers increasingly read labels and want to know what is in the products they buy. As a brand owner, we take responsibility for the information on our packs and in our marketing:

• ingredients and allergens are clearly listed, for example the tree nut warning on Udari cashew products;
• we use accurate descriptions, such as “dry-roasted, never fried” for Udari Oven Roasted Cashews, only when they are true;
• herbal cosmetics are described by their traditional uses, without promises to cure disease; and
• we avoid misleading claims such as “100% organic” unless a product is certified.

Honest information protects shoppers, protects our trade customers and protects our brands.

Reducing plastic and packaging waste

Many retailers are moving away from single-use plastic bags and looking for more responsible packaging. Our non-woven bags give supermarkets and shops a reusable alternative that customers can carry many times, and printing a store’s logo on them turns every bag into a small advertisement. For food service customers, larger catering packs reduce the number of small packs used, cutting packaging waste in busy kitchens.

Helping our customers sell

Supplying a product is only half the job; it also has to sell. Because our group includes design, content and digital marketing teams, we can support trade customers with:

• Product information sheets with descriptions, ingredients, pack sizes and storage advice, for buyers and shop staff;
• Product photos and descriptions for online shops, delivery apps and social media;
• Point-of-sale materials such as shelf strips, posters and counter displays for promotions and new launches;
• Staff guidance, for example simple notes explaining tea grades, spice uses or how to recommend Desco premixes; and
• Seasonal promotion ideas, such as festive gift packs combining Hakgala tea, Desco coffee and Udari cashews.

When our customers sell more, they order more, so helping them succeed is good business for everyone.

Illustrative example

The following example is illustrative and does not describe a real customer.

A family-owned grocery chain with several branches wants to add new tea, coffee and spice lines, and to replace the plastic bags it gives to customers. Instead of dealing with four suppliers, the buyer contacts us once. We send samples of Hakgala tea, Desco Classic 3-in-1 and a selection of Udari spices, plus quotations for printed non-woven bags with the chain’s logo.

After a trial order at two branches, the products sell well, and the chain adds Udari Oven Roasted Cashews before the New Year season. Each branch now receives one combined delivery with one invoice, and the buyer gets a stock update from us a month before each festive season.

Frequently asked questions

What does Dsigngo Group supply wholesale?

Our own food and non-food brands: Hakgala Ceylon tea, Desco coffee premixes, Udari cashews and spices, fresh produce from our plantations, Hakgala Herbal Cosmetics, Duiker clothing, non-woven bags and printed stationery. We also distribute selected food and non-food brands from other companies.

Do you distribute other companies’ brands?

Yes. Alongside our own brands, we distribute selected partner brands in food and non-food categories. Ask us for the current list in your category.

Who can buy from you wholesale?

Supermarkets, retailers and shops, pharmacies, restaurants, hotels, cafés, caterers and corporate buyers.

Do you show prices on the website?

No. Wholesale prices depend on products, quantities and delivery, so we provide a written quotation for each customer.

Can I order food and non-food products together?

Yes. Food and non-food brands can be combined on one order, delivery and invoice.

Can I get samples before ordering?

Yes. We provide product information and samples where suitable, so you can check products before ordering.

How do I become a stockist?

Contact us with details of your business and the products you are interested in. Insights Article 7 explains the full process.

Do you supply outside Colombo?

Yes, we supply trade customers in Sri Lanka. Delivery arrangements and schedules depend on your location and order size, and are confirmed in your quotation.

Can you print our logo on non-woven bags?

Yes. Non-woven bags can be supplied plain or printed with your store’s logo and message, using our in-house design support.

Conclusion

A good wholesale supplier saves its customers time, protects their reputation and helps them sell more. By supplying brands we own, from Hakgala tea and Desco coffee to Udari cashews and spices, Hakgala Herbal Cosmetics and Duiker clothing, together with carefully chosen partner brands, we can offer the product knowledge, consistency and direct communication that supermarkets, retailers, restaurants, hotels and cafés need.

Ready to stock our brands? Contact us for a quotation.

Become a Stockist

Sources

• Raiden (Pvt) Ltd company profile (founded 2011, 250+ customers, Sri Lanka and UAE): https://www.raiden.lk
• Hayleys, entry into the large-scale supermarket sector (modern trade penetration estimate, October 2025): https://www.hayleys.com/hayleys-enters-large-scale-supermarket-sector-with-100-outlets-first/
• Daily Mirror, consumer goods in modern trade record strong growth momentum: https://www.dailymirror.lk/business/Consumer-goods-in-modern-trade-record-strong-growth-momentum-over-3-years/215-335839
• USDA Foreign Agricultural Service, Sri Lanka enacts new legislation for food labelling and advertising: https://www.fas.usda.gov/data/sri-lanka-sri-lanka-enacts-new-legislation-food-labeling-and-advertising
• ChemLinked, Sri Lanka consults on draft Food (Labelling and Advertising) Regulations 2026: https://food.chemlinked.com/news/food-news/sri-lanka-consults-on-draft-food-labelling-and-advertising-regulations-2026
• Daily Mirror, Fitch expects Sri Lanka’s modern grocery retail sector to expand: https://www.dailymirror.lk/business-news/Fitch-expects-SL-s-modern-grocery-retail-sector-to-expand-in-mid-teen-digits/273-139894
• Daily Mirror, as inflation bites, shoppers ditch brands for bargains (2026): https://www.dailymirror.lk/business-main/As-inflation-bites-shoppers-ditch-brands-for-bargains/245-348725
• Supermarket News, evolving FMCG trends in Sri Lanka (organised retail share in metropolitan areas): https://supermarketnews.co.nz/features/opinion/evolving-fmcg-trends-how-keells-puts-customers-first-in-a-changing-market/