Complete Size Guide to Social Media Networks
📘 Facebook Content Sizes & Supported Media Formats
✅ Profile Picture
Recommended: 196 × 196 px (displays at 176–196 px depending on device)
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Supported formats: JPG, PNG
Max file size: < 100 KB
✅ Cover Photo
Ideal upload size: 851 × 315 px
Display sizes: 820 × 312 px (desktop), 640 × 360 px (mobile)
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Supported formats: JPG, PNG
Max file size: < 100 KB
✅ News Feed Images
Square: 1080 × 1080 px (min 200 px)
Vertical: 1080 × 1350 px
Landscape: 1200 × 630 px
Max resolution: up to 2048 px squared
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Max file size: 8 MB
Supported formats: JPG, PNG (no animated GIFs)
✅ Stories & Reels
Recommended size: 1080 × 1920 px (9:16)
Aspect ratio tolerated: 4:5 to 1.91:1
Max file size: 30 MB for images, 4 GB for videos
Supported formats: JPG, PNG, MP4, MOV
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✅ Link/Image Previews
Recommended: 1200 × 630 px (1.91:1)
Minimum display size: 600 × 315 px
Max file size: 8 MB
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Supported formats: JPG, PNG
✅ Feed & Ad Formats
Feed Ads: 1080–1440 px square or vertical (1:1, 4:5)
Right Column Ads: Min 254 × 133 px
Stories Ads: 1440 × 2560 px
Max file size: 30 MB
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🎯 Content Types & Media Formats
Content Type Recommended Sizes & Formats
Profile & Banner Images As above; always use JPG/PNG, under 100 KB for fast loading
Feed Image Posts Square/vertical/landscape formats; JPG/PNG, ≤ 8 MB
Stories & Reels 1080×1920 px; JPG/PNG images (≤ 30 MB), MP4/MOV videos (≤ 4 GB)
Link/Image Preview 1200×630 px JPG/PNG, ≤ 8 MB
Ads (Feed, Stories) Varying sizes with 1:1 or vertical format; JPG/PNG/MP4/MOV; ≤ 30 MB for images, ≤ 4 GB for videos
📝 Best Practices for Facebook Graphics
Use sRGB color profile and keep files under 100 KB for imagery.
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Maintain important content within the “safe area” (centered) to avoid cropping.
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Optimize formats: JPG/PNG for images, MP4/MOV for video content.
Test your banners and posts across mobile and desktop to ensure visual consistency.
🟣 2. Instagram
Description:
A visual-first platform perfect for lifestyle brands, influencers, and storytelling through stunning photos, short videos, and reels.
Content Sizes & Types
Profile Photo: 110×110 px
Square Post: 1080×1080 px
Portrait Post: 1080×1350 px
Landscape Post: 1080×566 px
Story/Reel: 1080×1920 px
Carousel Posts: Up to 10 slides
Supported Media Formats
Images: JPG, PNG
Videos: MP4, MOV; max 4GB, up to 90 seconds (Reels up to 10 min for verified)
Others: IGTV (legacy), Shopping Tags, Stickers
🐦 3. X (formerly Twitter)
Description:
A fast-paced microblogging platform for real-time news, brand updates, memes, and brief, punchy content with viral potential.
Content Sizes & Types
Profile Picture: 400×400 px
Header Image: 1500×500 px
Post Image: 1200×675 px
Multiple Images: 1200×1200 px (1:1) for all
Video Post: Landscape or Vertical
Supported Media Formats
Images: JPG, PNG, GIF (animated)
Videos: MP4, MOV; up to 140 sec (up to 10 min for Blue users)
Others: Polls, Threads, Spaces (audio)
🔗 4. LinkedIn
Description:
The professional network for B2B, careers, networking, hiring, and corporate branding through articles, posts, and industry insights.
Content Sizes & Types
Profile Picture: 400×400 px
Personal Banner: 1584×396 px
Company Banner: 1128×191 px
Shared Image: 1200×627 px
Video Post: 1080×1920 or 1920×1080 px
Supported Media Formats
Images: JPG, PNG
Videos: MP4 (max 5GB), up to 10 min
Documents: PDF, PPT, DOC
Others: Articles, Event Posts, Polls
🎵 5. TikTok
Description:
Short-form video platform for viral trends, challenges, education, and creative storytelling with music overlays and effects.
Content Sizes & Types
Video: 1080×1920 px (Vertical)
Profile Picture: 200×200 px
Supported Media Formats
Videos: MP4, MOV; 15 sec to 10 min; Max size: 287MB (iOS), 72MB (Android)
Images: Now allows carousels (JPG, PNG)
Others: Effects, Filters, Text Overlays
🔴 6. YouTube
Description:
The world’s leading video platform for tutorials, vlogs, product reviews, long-form content, shorts, and live streaming.
Content Sizes & Types
Channel Profile: 800×800 px
Channel Cover: 2560×1440 px
Thumbnail: 1280×720 px
Video: 1920×1080 px (16:9)
Shorts: 1080×1920 px (9:16)
Supported Media Formats
Videos: MP4, MOV, AVI, WebM; up to 256 GB or 12 hours
Images (Thumbnails): JPG, PNG, GIF (static only)
Others: Livestreams, Playlists, Stories
📌 7. Pinterest
Description:
Visual discovery and bookmarking platform great for lifestyle, DIY, product discovery, shopping, and inspiration.
Content Sizes & Types
Standard Pin: 1000×1500 px (2:3 ratio)
Square Pin: 1000×1000 px
Infographic Pin: 1000×2100+ px (tall)
Story Pin: 1080×1920 px
Supported Media Formats
Images: JPG, PNG; up to 20 MB
Videos: MP4, M4V, MOV; max 2 GB, 15 sec–15 min
Others: Idea Pins (interactive)
🧵 8. Threads
Description:
Meta’s minimalist social app designed for casual microblogging and conversation, linked directly with Instagram.
Content Sizes & Types
Profile Image: 320×320 px
Post Image: Square, Portrait, Landscape (up to 10 images)
Video: Portrait or Landscape; up to 5 minutes
Supported Media Formats
Images: JPG, PNG, HEIC
Videos: MP4, MOV; max 5 min
Others: Text threads, Reposts, Replies
🌍 9. Snapchat
Description:
Camera-first platform for sending temporary photos, stories, AR filters, and engaging short videos (Snaps and Spotlight).
Content Sizes & Types
Snap & Story: 1080×1920 px
Bitmoji Profile: Vector design
Spotlight Video: 1080×1920 px
Supported Media Formats
Images: JPG, PNG
Videos: MP4, MOV; up to 60 seconds
Others: AR filters, Bitmoji, GeoTags
☁️ Final Notes
Choosing the right dimensions, formats, and content styles boosts social media performance. Always test designs across devices, compress file sizes without losing quality, and follow platform guidelines for best reach and visibility.
