Road Development Information Brochure

This Trifold brochure, designed by Dsigngo Group, beautifully showcases the Phase III of the Outer Circular Highway project from Kadawatha to Kerawalapitiya. Here’s a detailed look at its design and content management:

Graphic Design Skills:

1. Layout and Structure:
   • The brochure is thoughtfully divided into sections with clear headings, making it user-friendly and easy to navigate.
   • The left section features a prominent image of the completed highway, providing a visual representation of the project’s successful outcome.
   • The right section includes the ministry’s logo, a detailed map of the project, and additional images depicting various stages of the construction process, giving a comprehensive view of the project’s progress.
2. Use of Images:
   • High-quality images are used throughout to illustrate different stages of the highway construction, from groundwork to the final structure.
   • The images are arranged in a vertical column, creating a visual timeline that effectively tells the story of the project’s development.
3. Color Scheme:
   • The brochure uses a consistent color scheme with a yellow background and blue text for headings, which makes the information stand out.
   • The use of red for the title “Outer Circular Highway to the City of Colombo” draws attention to the main subject of the brochure.
4. Typography:
   • The text is clear and legible, with different font sizes used to differentiate between headings and body text.
   • Bold fonts are used for important information, such as the project’s phase, funding, and progress.

Content Management:

1. Project Details:
   • The brochure provides essential details about the project, such as funding by China Exim Bank, the commencement date (01st January 2016), the total length (9.63 Km), and the estimated cost (Rs. 66.7 Billion).
   • It also mentions the interchanges at Kadawatha and Kerawalapitiya, the lengths of embankments (3.32 Km) and viaducts (6.31 Km), and the scheduled completion date (September 2019).
2. Progress Information:
   • The brochure highlights the current progress of Phase III, stating that land acquisition is 100% complete and construction is 97% complete.
3. Contact Information:
   • The brochure provides contact details for the Outer Circular Highway Project (PHASE III) office, including the address (161/1 Rajamalwatta Lane Battaramulla) and telephone number (0112877372).

This trifold brochure expertly combines visual appeal with comprehensive information, making it an effective communication tool for the Ministry of Highways & Road Development and Petroleum Resources Development. The design by Dsigngo ensures that the content is engaging and accessible to the audience.